Shanghai | Wednesday, 28 March, 2018

The Ins and Outs of "New Retail": Diving Deeper into the Meaning and Purpose

Vistra China will be co-hosting the final session of DigiDutch E-Commerce Masterclasses, "The Ins and Outs of “New Retail”: Diving Deeper into the Meaning and Purpose", on 28 March 2018 at the Vistra Shanghai office.

New Retail has been hyped as a game changer for China’s retail landscape since Alibaba’s Chairman Jack Ma first talked about the concept in October 2016. So what does it mean and what are the implications?

This event will discuss:

  • How can New Retail help brands create seamless brand experiences
  • What data can they collect offline
  • How it changes the role their current offline presence plays
  • What legal issues should brands pay attention to

DigiDutch is a collective of eight Dutch member companies, including Vistra, that are experts in e-commerce in China. 

To register or for further information, please email



Executive Director,
+86 21 6090 0598


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