William leads every aspect of the commercial management and development of Vistra’s business globally. To keep delivering progress without friction for our clients, William draws on extensive international experience of creating and leading commercial teams and building successful, client-focused programmes in multinational companies.  

Prior to Vistra, he was Chief Marketing Officer at JLL, where he led major transformation programmes, integrating new processes and technology and establishing a marketing function geared to sustain momentum and deliver growth. Before that, he held a range of global and regional leadership roles in marketing and operations, at Samsung Electronics and Blackberry among others, in London, New York and Toronto.

William has Executive Education certificates from Harvard Business School (in Senior Leadership) and Stanford University (in Design Thinking).

William believes that a relentless pursuit of improvement and excellence will lead to the best outcomes for clients.