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Vistra

Vistra reimagined – a one-time opportunity

In July 2023, Vistra and Tricor combined, bringing together powerful strengths and capabilities. It’s given us a one-time opportunity to reimagine not only who we are, but to drive the transformation of our category to accelerate progress.

With purpose comes clarity – Our purpose is progress


It all starts with our purpose. Being clear on what we do and why we do it is the key to creating meaningful value for our clients and the amazing people who deliver work for them.  

Our purpose is progress. We support our clients to operate more effortlessly, to grow and do great things by achieving progress without friction. 

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Vistra

The Vistra Promise

  • As we author a new chapter in our business’ growth, we are committed to being your close ally.
     
  • We will provide seamless support for your growth ambitions wherever and whenever you need us.
     
  • We take care of the details to deliver extreme quality with certainty.
     
  • And we champion standards as we constantly push for better - to make operating globally feel borderless and frictionless.
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Vistra

Meet our new brand –

say hello to Vistra blue

We wanted to stand out from the crowd, so we’re leaving our legacy red behind.

Say hello to Vistra blue. A vibrant blue with clarity and intensity. 

Our distinctive logo is the symmetrical and balanced V and A. It has been crafted with a precision leading edge with the V for Vision and A for Action – coming together to form the reimagined Vistra.

Vistra Logo

 

 

Together with the Chinese Tricor characters, Vistra 卓佳 represents our strong heritage and combined capabilities in the Asia-Pacific region. We’re uniting the best of both organisations through our reimagined brand.

 

Our Journey - Brand on the Inside

We know that a brand is so much more than a logo.

Our brand brings together our unique skills, talents, and capabilities to create a promise and to deliver an outstanding experience for our clients. It’s how our brand on the inside underpins everything our clients experience on the outside.

That’s why we were very intentional about defining the culture we want at Vistra. We’ve co-created three Vistra values to identify the behaviours that help us achieve our purpose.

 

us not me
low ego
push for better