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Key findings

Survey data reveals the top priorities and barriers for real estate managers.
64 %
of managers have abandoned strategies or faced capital-raising restrictions because of poor quality data.
50 %
say financial and performance reporting demands the highest quality and most accessible data.

51 %
expect AI to be the most valuable tool for portfolio optimisation.


43 %
report that ESG performance data lacks sufficient quality.

49 %
anticipate significant AI improvements within the next 6–12 months.
39 %
cite data security and privacy as the main obstacle to effective data use.


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About the Research 

Data is now a decisive factor in real estate performance – but few market leaders are using it to full advantage. To understand how they are closing the gap, we conducted a global study exploring where data is powering investment decisions and where it’s still falling short.

  • Quantitative survey: 166 senior professionals from real estate investment managers and fund sponsors across North America, Europe and APAC detailed how they collect, manage and use data to drive strategy.

  • Qualitative interviews: In-depth conversations with industry leaders revealed the practical barriers, breakthrough practices and emerging trends that will define the next wave of data-driven investing.

  • This research provides a first-hand look at how leading investment managers are turning data into a powerful competitive advantage.

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“Across the sector, AI is accelerating the need to standardise data. The industry has been talking about it for years, but now firms are taking it seriously – they're seeing what AI can do with the right foundations. The firms that get those foundations right will pull ahead and set the pace for the future.” 
 

Marc Harris
Head of Real Assets, EMEA