Monday, 19 January, 2015

Vistra Group launches new brand identity

Vistra Group today announces the launch of a refreshed brand that unites Vistra and OIL, the group’s main internationally operated brands under the same family. The new brand heralds an exciting new chapter in the Group’s strategic development and culminates four years of successful integration and formalises the connections that all the member companies share.

Under the new brand, Vistra and OIL remain as distinct and complementary brands operating separately but with a strong linkage between them symbolising the integrated way in which the group operates. Additional brands joining the Group as a result of various acquisitions will also follow the new brand hierarchy depending on their market position.

Following the acquisition of Trinity Corporate Services, the leading corporate services provider in Central and Eastern Europe, in November last year, Trinity becomes integrated with Vistra under this new brand from today.

For further information, please read the attached press release.