Wednesday, 17 October, 2007

Vistra brand is nominated for award.

The strength of the Vistra brand has been recognised by the Chartered Institute of Marketing in Jersey. Vistra has been shortlisted for the Best Use of Brand Award in the Island’s annual marketing awards with the winner being announced at a ceremony held at the Hotel de France on the 2nd November. Vistra will host a table at this event, the CIM Gala Ball and whilst we hope to come back with the silverware, we are delighted to have been nominated.

The nomination is for "Crossing Borders – Creating Solutions", a campaign designed by Advertising International, who have themselves been nominated in the Best Agency category. The designs combine the striking environmental photography of Yann Arthus-Bertrand with Advertising International’s simple, yet dynamic design elements. Bringing the two together has created a brand that truly reflects the company’s ethos of "Crossing Borders – Creating Solutions".

The timing of the nomination also adds weight to the brand awareness campaign which continues to be rolled-out across key airports and in certain in-flight magazines. The campaign is focused on raising awareness among intermediaries and potential private and corporate clients. The strong response to date, has been clearly reflected in this nomination for the Best Use of Brand Award.

Our thanks go to Advertising International for their creative work, which has made the most of Yann Arthus-Bertrand’s images, fully supporting the Vistra brand.