Web Specialist Digital Marketing

Web Specialist Digital Marketing

Office       Jersey

Division   Group Marketing

Taking a hands-on approach and working closely with the Marketing team and external agencies, the Web Specialist will drive improvement across all Vistra’ s web real estate in order to maximize inbound traffic and improve user journeys.


Key Responsibilities

The Web Specialist will be required to;

  • Maintain website content and underlying content management system to support marketing goals and objectives. Continuously make recommendations for improvements based on web best practices.
  • Improve the user experience, and increase conversion from traffic to leads to acquisition.
  • Manage all technical aspects of the Vistra websites on a day-to-day basis, including; ensuring website performance is optimised o troubleshooting of any problems with CMS and hosting platforms o investigating and correcting any operational/technical issues that arise o managing and configuration/ hosting issues being the liaison between Marketing and both the internal IT team and suppliers and address any issues
  • Ensure that the websites are integrated with all Google tools such as Google Analytics, Tag Manger and Webmaster Tools.
  • Ensure website is fully responsive for design and function across all devices categories. Test all site developments across browsers, operating systems and devices, debugging pages, fixing broken links or images.
  • Collaborate with the Marketing Team to implement changes to content and create new content, ensuring it’s created for SEO and make recommendations where necessary.
  • Take a primary role in future developments of all Vistra websites including the integration of any acquired company websites.
  • Monitor, analyse and report on site performance such as traffic and conversions. Make recommendations for improvement where necessary.

Qualifications and other requirements

  •  Will have previous experience developing and managing websites
  • Must be proficient with CMS systems or have strong CMS Experience - Drupal CMS experience is ideal
  • Will have exceptional IT skills and a practical knowledge of web technologies (HTML, SEO, CSS etc.)
  • An in-depth understanding of the implications of search engine optimisation, usability and accessibility for digital content 
  • Will have an excellent understanding of Google products such as Webmaster Tools, Google Analytics, Google MyBusiness, Tag Manager etc
  • Understanding of CRM and Automation Platforms. • Good understanding of digital marketing channels and how they interact with websites
  • Technically oriented person who has worked with or supported a marketing team in the past
  • Planning and time management skills
  • Project and organisational skills
  • Self-motivated
  • Strong troubleshooting and analytical abilities
  • Will be meticulous and thorough, with an attention to detail
  • Experience within the finance / professional services industry an advantage 3 Years in a similar role

Jersey

Vistra (Jersey) Limited, 4th Floor, St Pauls Gate, 22-24 New Street, St Helier, Jersey, JE1 4TR
+44 1534 504 700
+44 1534 504 701

How to apply

If you meet the requirements, please send your detailed CV (English) to;

Human Resources Manager
recruitment.jersey@vistra.com
+44 1534 504510

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